National Geographic Channel in Asia is set to premiere a new travel series featuring Chinese actress Zhang Ziyi, known for her roles in House of Flying Daggers and Memoirs of a Geisha. Zhang Ziyi Travel Series premieres on National Geographic Channel in Southeast Asia, Hong Kong and Taiwan on November 14. It sees the movie star journeying through Oman and Inner Mongolia with the help of local guides and famous friends such as photographer Yu Tsai. The show was originally created by Shangri-La Hotels and Resorts, which is co-producing it with Nat Geo, and puts a spotlight on local people as they protect their heritage, culture, history, music, art and environment. Ziyi is the global brand ambassador for the Shangri-La. “National Geographic Channel and Shangri-La share a commitment to showcasing and preserving the natural beauty of the world,” said Choylin Mok, supervising producer at National Geographic Channel Asia. “This unique documentary series is a result of this joint aim. In these documentaries, Ziyi is more of a central character than a traditional host by opening her heart as she takes us from glittering metropolises to the very edge of the world.” “This opportunity for Shangri-La Hotels and Resorts to create a series with Zhang Ziyi on issues that will determine the fate of the earth and its people is a precious one,” added Madhu Rao, the managing director and CEO of Shangri-La Hotels and Resorts. “Partnering with National Geographic Channel is undoubtedly the best way to bring this awareness to the public. We are delighted to contribute to environmental awareness and conservation that makes people sit up and think about what they can do to care for the planet. These issues remain at the heart of Shangri-La’s social agenda.”

This entry was posted on Friday, November 6th, 2009 at 6:30 pm and is filed under Gallery Additions, Other Projects. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.